Concepedia
Annals of Tourism Research · 2024 · 27 citations · 59 references
ManagementCommunicationMarketingAdvertisingTourismVisual CommunicationAdvertising ImageryAdvertising ManagementAdvertising StrategyAdvertising VisualsDestination BrandingDestination MarketingDestination AdvertisingVisual Communication In AdvertisingVisual Rhetoric In Advertising
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The role of transportation in the persuasiveness of public narratives.
Melanie C. Green, Timothy C. Brock · Journal of Personality and Social Psychology · 2000 · 3.6K citations
Social Sciences, Communication, Social Psychology +12
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
Tom van Laer, Ko de Ruyter, Luca M. Visconti et al. · Journal of Consumer Research · 2013 · 1.1K citations
Social Sciences, Communication, Marketing +9
IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
Jennifer Edson Escalas · Journal of Advertising · 2004 · 804 citations
Business, Marketing, Psychology +17
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Robert J. Kent, Chris T. Allen · Journal of Marketing · 1994 · 766 citations
Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
Jennifer Edson Escalas · Journal of Consumer Research · 2007 · 704 citations
Social Sciences, Psychology, Social Psychology +10