Destination Branding is a strategic marketing practice within destination management that involves creating and promoting a unique, cohesive identity for a geographic location to differentiate it from competing locations and enhance its appeal to target audiences.
972
Publications
78.9K
Citations
1.8K
Authors
825
Institutions
Publications per year
2017–2026
415
Parents
Publications
972
Marketing the competitive destination of the future
Dimitrios Buhalis · Tourism Management · 2000 · 3.4K citations
Cooperative branding for rural destinations
Liping A. Cai · Annals of Tourism Research · 2002 · 1K citations
Affective Images of Tourism Destinations
Şeyhmus Baloğlu, David Brinberg · Journal of Travel Research · 1997 · 1K citations
1–5 of 972
Authors
1.8K
- SP
14
h-index
- YE
12
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- NM
11
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- AP
10
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- AM
8
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1–5 of 1.8K
Institutions
825
Hong Kong Polytechnic University
Hong Kong, Hong Kong
17 h-index
25 publications
1.2K citations
University of Central Florida
Orlando, United States
16 h-index
31 publications
3.9K citations
University of Surrey
Guildford, United Kingdom
15 h-index
26 publications
4K citations
Griffith University
Brisbane, Australia
14 h-index
32 publications
2.5K citations
Bournemouth University
Poole, United Kingdom
14 h-index
22 publications
4.8K citations
Queensland University of Technology
Brisbane, Australia
14 h-index
24 publications
3.2K citations
Universitat Rovira i Virgili
Tarragona, Spain
12 h-index
20 publications
626 citations
Cardiff Metropolitan University
Cardiff, United Kingdom
12 h-index
24 publications
3.6K citations
1–8 of 825
Venues
- Tourism Management
71 publications · 14.5K citations
51
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- Journal of Destination Marketing & Management
81 publications · 6.9K citations
44
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- Annals of Tourism Research
37 publications · 9.3K citations
33
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- Journal of Travel Research
JTR · 36 publications · 6K citations
32
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- Journal Of Vacation Marketing
JVM · 38 publications · 4.1K citations
31
h-index
1–5