Concepedia

Region Branding

Region Branding is a strategic branding approach that pertains to the intentional creation and management of a distinct, cohesive identity for a geographical region, differentiating it from other territorial entities by emphasizing its unique socio-cultural, economic, and environmental attributes to attract residents, visitors, investments, and broader stakeholder engagement.

68

Publications

2.4K

Citations

123

Authors

82

Institutions

Publications per year

2017–2026

18

Variants

Territorial Branding

Parents

Publications

68

Borders, bridges and branding: The transformation of the Øresund region into an imagined space

Gert‐Jan Hospers · European Planning Studies · 2006 · 184 citations

, , +16

Nation Branding in Central Asia: A New Campaign to Present Ideas about the State and the Nation

Erica Marat · Europe Asia Studies · 2009 · 124 citations

, , +10

Asian brands without borders: regional opportunities and challenges

Julien Cayla, Giana M. Eckhardt · International Marketing Review · 2007 · 98 citations

, , +17

Thin line between country, city, and region branding

Ram Herstein · Journal Of Vacation Marketing · 2012 · 84 citations

, , +12

Explaining city branding practices in China's three mega-city regions: The role of ecological modernization

Martin de Jong, Yawei Chen, Simon Joss et al. · Journal of Cleaner Production · 2018 · 83 citations · Full text

, , +13

1–5 of 68

Authors

123

  1. EO
    Eduardo Oliveira

    Swiss Federal Institute for Forest, Snow and Landscape Research, Switzerland

    4 publications · 187 citations

    4

    h-index

  2. HL
    Haiyan Lu

    Harbin Institute of Technology, China

    3 publications · 161 citations

    3

    h-index

  3. MD
    Martin de Jong

    Delft University of Technology, Netherlands

    2 publications · 78 citations

    2

    h-index

  4. LL
    Ludwig Lauwers

    Ghent University, Belgium

    2 publications · 55 citations

    2

    h-index

  5. JD
    Joost Dessein

    Ghent University, Belgium

    2 publications · 55 citations

    2

    h-index

1–5 of 123

Institutions

82

  1. Charles University

    Prague, Czechia

    3 h-index

    7 publications

    166 citations

  2. Fudan University

    Shanghai, China

    3 h-index

    3 publications

    161 citations

  3. University of Groningen

    Groningen, The Netherlands

    3 h-index

    3 publications

    154 citations

  4. Delft University of Technology

    Delft, The Netherlands

    3 h-index

    8 publications

    526 citations

  5. Lander Institute

    Jerusalem, Israel

    2 h-index

    3 publications

    144 citations

  6. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    3 publications

    111 citations

  7. Cardiff Metropolitan University

    Cardiff, United Kingdom

    2 h-index

    2 publications

    65 citations

  8. Edinburgh Napier University

    Edinburgh, United Kingdom

    2 h-index

    4 publications

    95 citations

1–8 of 82

Venues

  1. Place Branding and Public Diplomacy

    9 publications · 248 citations

    9

    h-index

  2. European Planning Studies

    4 publications · 313 citations

    4

    h-index

  3. Sustainability

    3 publications · 86 citations

    3

    h-index

  4. Journal of Place Management and Development

    3 publications · 120 citations

    3

    h-index

  5. International Journal of Wine Business Research

    IJWBR · 2 publications · 64 citations

    2

    h-index

1–5