Nation Branding in Central Asia: A New Campaign to Present Ideas about the State and the Nation

Concepts

Social SciencesMarketingAdvertisingAsian StudiesInternational BrandingNational IdentityNationalism In AsiaNationalism In EurasiaPolitical BrandingPolitical CultureCountry BrandingRegion BrandingState Branding

Abstract

Relaxing in a luxury hotel room in Paris, world travellers are exposed to TV commercials for Kazakhstan, a ‘land of democracy’ located in the ‘Heart of Eurasia’. Similar advertisements have been fe...

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