State Branding

State Branding is a strategic communication framework through which a nation-state projects a distinctive, cohesive, and marketable identity in the global arena to enhance its political influence, economic appeal, and socio-cultural prestige.

31

Publications

1.6K

Citations

49

Authors

27

Institutions

Publications per year

2017–2026

6

Variants

Nation Branding

Authors

49

  1. AD
    Alfonso Del Percio

    University College London, United Kingdom

    2 publications · 66 citations

    2

    h-index

  2. ZV
    Zala Volčić

    The University of Queensland, Australia

    2 publications · 50 citations

    2

    h-index

  3. JE
    J. E. Peterson

    Australian Centre for Disease Preparedness, Australia

    1 publications · 115 citations

    1

    h-index

  4. SB
    Sydney Baker

    Seattle University, United States

    1 publications · 10 citations

    1

    h-index

  5. NB
    Narcís Bassols

    Universitat Rovira i Virgili, Spain

    1 publications · 54 citations

    1

    h-index

1–5 of 49

Venues

  1. Place Branding and Public Diplomacy

    3 publications · 134 citations

    3

    h-index

  2. Agribusiness

    2 publications · 31 citations

    2

    h-index

  3. Signs and Society

    SAS · 2 publications · 101 citations

    2

    h-index

  4. Durham Research Online (Durham University)

    Repository · 1 publications · 21 citations

    1

    h-index

  5. Social Science Japan Journal

    SSJJ · 1 publications · 94 citations

    1

    h-index

1–5