Place Branding and Public Diplomacy · 2009 · 85 citations · 16 references
BusinessMarketingMarketing ManagementBrand ManagementCrisis ManagementStrategic MarketingBrand CommunicationBrand CultureBrand EquityBrand IdentityBrand StrategyStrategic Brand ManagementCorporate Brand StrategyCountry BrandingState Branding
16
Place branding: Is it marketing, or isn’t it?
Simón Anholt · Place Branding and Public Diplomacy · 2008 · 295 citations · Full text
From world cities to gateway cities: Extending the boundaries of globalization theory
John Rennie Short, Carrie Breitbach, Steven Buckman et al. · City · 2000 · 199 citations