Liping A. Cai

Destination image and tourist loyalty: A meta-analysis

Hongmei Zhang, Xiaoxiao Fu, Liping A. Cai et al. · Tourism Management · 2013 · 1.1K citations

Management, Marketing, Tourism Management +14

Cooperative branding for rural destinations

Liping A. Cai · Annals of Tourism Research · 2002 · 1K citations

Management, Marketing, Marketing Management +14

What makes a destination beautiful? Dimensions of tourist aesthetic judgment

Ksenia Kirillova, Xiaoxiao Fu, Xinran Lehto et al. · Tourism Management · 2014 · 435 citations

Management, Tourism Management, Aesthetics +13

Expectation, Motivation, and Attitude: A Tourist Behavioral Model

Cathy H.C. Hsu, Liping A. Cai, Mimi Li · Journal of Travel Research · 2009 · 409 citations

Management, Marketing, Tourism Management +16

The Effects of Personal Values on Travel Motivation and Behavioral Intention

Mimi Li, Liping A. Cai · Journal of Travel Research · 2011 · 364 citations

Management, Marketing, Tourism Management +17