Concepedia
Statistics
Publications
5
Citations
1.5K
H-Index
Active since
2005
Affiliations
Oklahoma State University(Current)
Oklahoma State University Oklahoma City
Lisa Hyunjung Kim is an author at Oklahoma State University specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceBusinessRisk ManagementPurchase IntentionRisk CommunicationCustomer Satisfaction
Publications per year
2005–2010
A model of destination branding: Integrating the concepts of the branding and destination image
Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im · Tourism Management · 2010 · 1.2K citations
Destination Image, Culture, Destination Marketing +10
The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online
Lisa Hyunjung Kim, Dong Jin Kim, Jerrold K. Leong · Journal of Hospitality & Leisure Marketing · 2005 · 124 citations
Customer Satisfaction, Risk Communication, Behavioral Sciences +14
A STUDY OF PERCEIVED RISK AND RISK REDUCTION OF PURCHASING AIR‐TICKETS ONLINE
Lisa Hyunjung Kim, Hailin Qu, Dong Jin Kim · Journal of Travel & Tourism Marketing · 2009 · 124 citations
Consumer Uncertainty, Digital Marketing, Consumer Research +19
Beyond Good Food: What Other Attributes Influence Consumer Preference and Selection of Fine Dining Restaurants?
David Njite, G. M. Dunn, Lisa Hyunjung Kim · Journal of Foodservice Business Research · 2008 · 62 citations
Customer Satisfaction, Consumer Study, Beyond Good Food +23
Theorizing Consumer Switching Behavior: A General Systems Theory Approach
David Njite, Woo Gon Kim, Lisa Hyunjung Kim · Journal of Quality Assurance in Hospitality & Tourism · 2008 · 40 citations
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