Concepedia

Lisa Hyunjung Kim

LH

Statistics

Publications

6

Citations

1.6K

H-Index

6

Active since

2005

Affiliations

Oklahoma State University(Current)

Yeungnam University

Oklahoma State University Oklahoma City

Lisa Hyunjung Kim is an author at Oklahoma State University specializing in marketing, consumer behavior, and marketing management.

Publications per year

2005–2014

6

Publications

6

A model of destination branding: Integrating the concepts of the branding and destination image

Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im · Tourism Management · 2010 · 1.2K citations

Management, Marketing, Tourism Management +14

A STUDY OF PERCEIVED RISK AND RISK REDUCTION OF PURCHASING AIR‐TICKETS ONLINE

Lisa Hyunjung Kim, Hailin Qu, Dong Jin Kim · Journal of Travel & Tourism Marketing · 2009 · 128 citations

Business, Marketing, Marketing Management +16

The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online

Lisa Hyunjung Kim, Dong Jin Kim, Jerrold K. Leong · Journal of Hospitality & Leisure Marketing · 2005 · 124 citations

Social Sciences, Marketing, Marketing Management +14

Beyond Good Food: What Other Attributes Influence Consumer Preference and Selection of Fine Dining Restaurants?

David Njite, G. M. Dunn, Lisa Hyunjung Kim · Journal of Foodservice Business Research · 2008 · 64 citations

Business, Marketing, Marketing Management +17

Theorizing Consumer Switching Behavior: A General Systems Theory Approach

David Njite, Woo Gon Kim, Lisa Hyunjung Kim · Journal of Quality Assurance in Hospitality & Tourism · 2008 · 40 citations

Business, Marketing, Marketing Management +12

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