Concepedia

Holly Hyunjung Im

HH

6

Publications

1.6K

Citations

6

H-Index

2008

Active since

Affiliations

Jeonju University(Current)

Hong Kong Polytechnic University

Oklahoma State University

Holly Hyunjung Im is an author at Jeonju University specializing in tourism, management, and destination marketing.

Top concepts

TourismBusinessMarketingManagementBrand DevelopmentDestination MarketingCultureBrand ManagementConsumer ResearchCustomer Satisfaction

Publications per year

2008–2017

6

Publications

6

A model of destination branding: Integrating the concepts of the branding and destination image

Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im · Tourism Management · 2010 · 1.2K citations

Destination Image, Culture, Destination Marketing +10

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Holly Hyunjung Im, Seongseop Kim, Statia Elliot et al. · Journal of Travel & Tourism Marketing · 2012 · 216 citations

Marketing, Customer Satisfaction, Culture +13

Building brand relationship quality among hotel loyalty program members

Ada Lo, Holly Hyunjung Im, Chen Yong et al. · International Journal of Contemporary Hospitality Management · 2017 · 78 citations · Full text

Customer Satisfaction, Hotel Brand, Consumer Research +20

Muslim travelers in Asia

Seongseop Kim, Holly Hyunjung Im, Brian King · Journal Of Vacation Marketing · 2014 · 69 citations

Human Migration, East Asian Studies, International Marketing +22

An Exploratory Study of Movie‐Induced Tourism: A Case of the Movie<i>The Sound of Music</i>and Its Locations in Salzburg, Austria

Holly Hyunjung Im, Kaye Chon · Journal of Travel & Tourism Marketing · 2008 · 57 citations

Music, Media Studies, Exploratory Study +15

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