Concepedia

Huiling Huang

HH

Statistics

Publications

13

Citations

794

H-Index

12

Active since

2009

Affiliations

The Ohio State University(Current)

University of Macau

Temple University

Xiamen University

City University of Macau

Huiling Huang is an author at The Ohio State University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessAdvertisingConsumer BehaviorEducationCommunicationHealthCulture

Publications per year

2009–2024

13

Publications

13

Building organizational resilience with digital transformation

Zeya He, Huiling Huang, Hye-Yoon Choi et al. · Journal of service management · 2022 · 309 citations

Organizations, Enterprise Business Transformation, Education +20

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

Huiling Huang, Stephanie Q. Liu · International Journal of Contemporary Hospitality Management · 2020 · 110 citations

Hospitality Csr Marketing, Consumer Study, Consumer Research +24

Consumer Responses to Scarcity Appeals in Online Booking

Huiling Huang, Stephanie Q. Liu, Jay Kandampully et al. · Annals of Tourism Research · 2019 · 86 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +8

Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots?

Huiling Huang, Stephanie Q. Liu · International Journal of Hospitality Management · 2022 · 75 citations

Marketing, Customer Satisfaction, Behavioral Sciences +12

Marketing online food images via color saturation: A sensory imagery perspective

Stephanie Q. Liu, Laurie Wu, Xi Yu et al. · Journal of Business Research · 2022 · 41 citations

Marketing, Food Choice, Food Authenticity +14

Rows per page

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