Zeya He

When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

Zeya He, Laurie Wu, Xiang Li · Tourism Management · 2018 · 455 citations

Art History, Museum Experiences, Engineering +12

Building organizational resilience with digital transformation

Zeya He, Huiling Huang, Hye-Yoon Choi et al. · Journal of service management · 2022 · 309 citations

Organizations, Enterprise Business Transformation, Education +20

How to “Read” a Destination from Images? Machine Learning and Network Methods for DMOs’ Image Projection and Photo Evaluation

Zeya He, Ning Deng, Xiang Li et al. · Journal of Travel Research · 2021 · 91 citations

Engineering, Machine Learning, Digital Marketing +30

Robotic involvement in the service encounter: a value-centric experience framework and empirical validation

Laurie Wu, Alei Fan, Yang Yang et al. · Journal of service management · 2021 · 75 citations

Customer Experience, Customer Satisfaction, Empirical Validation +26

Pride or empathy? Exploring effective CSR communication strategies on social media

Zeya He, Stephanie Liu, Bo H. Ferns et al. · International Journal of Contemporary Hospitality Management · 2022 · 42 citations

Consumer Research, Brand Strategy, Consumer Attitude +26