Zeya He

When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

Zeya He, Laurie Wu, Xiang Li · Tourism Management · 2018 · 476 citations

Humanities, Design, Interactive Media +6

Building organizational resilience with digital transformation

Zeya He, Huiling Huang, Hye-Yoon Choi et al. · Journal of service management · 2022 · 340 citations

Management, Leadership, Organizational Behavior +17

How to “Read” a Destination from Images? Machine Learning and Network Methods for DMOs’ Image Projection and Photo Evaluation

Zeya He, Ning Deng, Xiang Li et al. · Journal of Travel Research · 2021 · 101 citations

Management, Marketing, Tourism Management +17

Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations

Yong Li, Yong Li, Zeya He et al. · Tourism Management · 2023 · 83 citations · Full text

Management, Tourism Management, Destination Management +12

Robotic involvement in the service encounter: a value-centric experience framework and empirical validation

Laurie Wu, Alei Fan, Yang Yang et al. · Journal of service management · 2021 · 80 citations

Business, Marketing, Consumer Behavior +16