Alei Fan

When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure? – The moderating role of consumer technology self-efficacy and interdependent self-construal

Alei Fan, Luorong Wu, Li Miao et al. · Journal of Hospitality Marketing & Management · 2019 · 195 citations

Restaurants and COVID-19: What are consumers’ risk perceptions about restaurant food and its packaging during the pandemic?

Karen Byrd, EunSol Her, Alei Fan et al. · International Journal of Hospitality Management · 2020 · 192 citations · Full text

Food Marketing, Health Communication, Management +10

The impact of language style on consumers′ reactions to online reviews

Laurie Wu, Han Shen, Alei Fan et al. · Tourism Management · 2016 · 151 citations

Online Customer Behavior, Consumer Decision Making, Consumers′ Reactions +12

Does anthropomorphism influence customers’ switching intentions in the self-service technology failure context?

Alei Fan, Luorong Wu, Anna S. Mattila · Journal of Services Marketing · 2016 · 143 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +21

Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences

Kexin Guo, Alei Fan, Xinran Lehto et al. · Journal of Hospitality & Tourism Research · 2021 · 123 citations

Digital Museum Experiences, Cultural Heritage, Sensory Experiences +18