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Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context

Online Retailing ContextOnline Customer BehaviorChatbotEngineeringDigital MarketingHuman Agent InteractionInteractive MarketingMultiple-experiment ApproachUser ExperienceConsumer ResearchManagementHuman-computer InteractionConsumer BehaviorConversation AnalysisCommunicationMarketingConsumer Engagement