Engagement Analytics

Engagement Analytics is a domain-specific analytical framework within the broader field of data analytics that systematically measures, models, and interprets behavioral and affective indicators of user interaction across digital environments to assess the depth, quality, and patterns of participation in contexts such as customer, educational, workforce, and social media settings.

349

Publications

21.2K

Citations

1.2K

Authors

504

Institutions

Publications per year

2017–2026

224

Parents

Customer AnalyticsEducational Data MiningHuman Resource AnalyticsSocial Media Analytics

Children

Engagement Analytics DashboardsEngagement AttributionEngagement Behavior AnalysisEngagement Churn AnalysisEngagement ForecastingEngagement Lifecycle AnalysisEngagement PredictionEngagement RetentionLongitudinal Engagement Analysis

Publications

349

TurkPrime.com: A versatile crowdsourcing data acquisition platform for the behavioral sciences

Leib Litman, Jonathan Robinson, Tzvi Abberbock · Behavior Research Methods · 2016 · 2.1K citations · Full text

Public Health, Psychology, Social Psychology +15

How video production affects student engagement

Philip J. Guo, Juho Kim, Rob Rubin · 2014 · 1.8K citations

Education, Educational Technology, Higher Education +16

Competing on analytics: the new science of winning

Choice Reviews Online · 2007 · 949 citations

Business, Business Analytics, Strategy +11

Social motivations of live-streaming viewer engagement on Twitch

Zorah Hilvert-Bruce, James T. Neill, Max Sjöblom et al. · Computers in Human Behavior · 2018 · 839 citations · Full text

Social Sciences, Social Psychology, Audience Studies +13

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 477 citations

Business, Marketing, Marketing Management +17

1–5 of 349

Authors

1.2K

ML
Mounia Lalmas
Queen Mary University of London, United Kingdom
7 publications · 380 citations
7
h-index
AD
Abhinav Dhall
Australian National University, Australia
4 publications · 268 citations
4
h-index
SK
Sidney K. D’Mello
University of Notre Dame, United States
4 publications · 543 citations
4
h-index
KD
Kenneth David Strang
State University of New York, United States
4 publications · 129 citations
4
h-index
AD
Alexey Drutsa
Yandex (Russia), Russia
3 publications · 84 citations
3
h-index

1–5 of 1.2K

Institutions

504

1–8 of 504

Venues

arXiv (Cornell University)
Repository · 10 publications · 174 citations
10
h-index
Computers in Human Behavior
6 publications · 1.4K citations
6
h-index
Journal of Medical Internet Research
5 publications · 171 citations
5
h-index
Journal of Business Research
JBR · 4 publications · 753 citations
4
h-index
Proceedings of the International AAAI Conference on Web and Social Media
4 publications · 184 citations
4
h-index

1–5