Engagement Attribution

Eng Engagement Attribution is a methodological framework within engagement analytics that identifies and assigns responsibility to specific user interactions or touchpoints for observed engagement outcomes by distinguishing causal contributions from correlative events.

1

Publications

35

Citations

5

Authors

6

Institutions

Publications per year

2017–2026

1

Authors

5

  1. GS
    Gulnaz Shahzadi

    University of Lahore, Pakistan

    1 publications · 35 citations

    1

    h-index

  2. FJ
    Fu Jia

    University of York, United Kingdom

    1 publications · 35 citations

    1

    h-index

  3. JY
    Ji Yan

    Durham University, United Kingdom

    1 publications · 35 citations

    1

    h-index

  4. FQ
    Faisal Qadeer

    University of Lahore, Pakistan

    1 publications · 35 citations

    1

    h-index

  5. AJ
    Albert John

    University of Lahore, Pakistan

    1 publications · 35 citations

    1

    h-index

1–5 of 5

Venues

  1. Journal of Cleaner Production

    1 publications · 35 citations

    1

    h-index

  2. Journal of Hospitality & Tourism Research

    JHTR · 1 publications · 14 citations

1–2