Concepedia

Kumar Rohit

KR

Statistics

Publications

3

Citations

85

H-Index

3

Active since

2024

Affiliations

Jaipuria Institute of Management(Current)

Princess Nourah bint Abdulrahman University

Indian Institute of Management Visakhapatnam

Kumar Rohit is an author at Jaipuria Institute of Management specializing in retail consumer behavior, user engagement, and chatbot interaction.

ORCID

Publications per year

2024–2025

3

Publications

3

Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context

Kumar Rohit, Amit Shankar, Gagan Katiyar et al. · Journal of Retailing and Consumer Services · 2024 · 62 citations

, , +16

Stratified analyses refine association between TLR7 rare variants and severe COVID-19

Jannik Boos, Caspar I. van der Made, Gayatri Ramakrishnan et al. · Human Genetics and Genomics Advances · 2024 · 12 citations · Full text

, , +17

Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking

Kumar Rohit, Pooja Kumari, Nidhi Singh et al. · Journal of Strategic Marketing · 2025 · 11 citations

, , +16

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