Concepedia

Amit Shankar

AS

71

Publications

4.2K

Citations

36

H-Index

2016

Active since

Affiliations

Indian Institute of Management Visakhapatnam(Current)

Institute of Management Technology

Griffith University

Management Development Institute

NEOMA Business School

Amit Shankar is an author at Indian Institute of Management Visakhapatnam specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingDigital MarketingCommunicationUser Experience

Publications per year

2016–2025

71

Publications

71

The influence of e-banking service quality on customer loyalty

Amit Shankar, Charles Jebarajakirthy · International Journal of Bank Marketing · 2019 · 308 citations

Customer Satisfaction, Online Customer Behavior, Service Quality +14

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

Amit Shankar, Biplab Datta · Global Business Review · 2018 · 294 citations · Full text

Customer Satisfaction, Fintech, Indian Perspective +11

How do electronic word of mouth practices contribute to mobile banking adoption?

Amit Shankar, Charles Jebarajakirthy, Md Ashaduzzaman · Journal of Retailing and Consumer Services · 2019 · 272 citations · Full text

Fintech, Advertising, Mobile Commerce +13

Impact of online convenience on mobile banking adoption intention: A moderated mediation approach

Charles Jebarajakirthy, Amit Shankar · Journal of Retailing and Consumer Services · 2020 · 230 citations · Full text

Customer Satisfaction, Fintech, Mobile Commerce +13

Convenience Matter in Mobile Banking Adoption Intention?

Amit Shankar, Bikramjit Rishi · Australasian Marketing Journal (AMJ) · 2020 · 205 citations

Customer Satisfaction, Fintech, Online Banking +14

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