Concepedia
Statistics
Publications
8
Citations
772
H-Index
Active since
2020
Affiliations
Indian Institute of Management Mumbai(Current)
Narsee Monjee Institute of Management Studies
Institute of Management Technology
University of Puerto Rico System
Indian Institute of Management Visakhapatnam
Preeti Nayal is an author at Indian Institute of Management Mumbai specializing in marketing, marketing management, and business.
Publications per year
2020–2023
Digital marketing for B2B organizations: structured literature review and future research directions
Neeraj Pandey, Preeti Nayal, Abhijeet Singh Rathore · Journal of Business and Industrial Marketing · 2020 · 238 citations
Business, Marketing, Marketing Management +12
Online food delivery: A systematic synthesis of literature and a framework development
Amit Shankar, Charles Jebarajakirthy, Preeti Nayal et al. · International Journal of Hospitality Management · 2022 · 213 citations · Full text
Agriculture, Food Science, Nutrition +13
Covid‐19 pandemic and <scp>consumer‐employee‐organization</scp> wellbeing: A dynamic capability theory approach
Preeti Nayal, Neeraj Pandey, Justin Paul · Journal of Consumer Affairs · 2021 · 163 citations · Full text
Management, Organization Studies, Organizational Behavior +15
Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions
Aman Kumar, Amit Shankar, Preeti Nayal · Journal of Retailing and Consumer Services · 2023 · 71 citations
Social Sciences, Psychology, Social Psychology +8
Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model
Preeti Nayal, Neeraj Pandey, Justin Paul · International Journal of Information Management · 2020 · 46 citations
Business, Marketing, Social Psychology +13
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