International Journal of Information Management · 2020 · 46 citations · 106 references
BusinessMarketingSocial PsychologyBehavioral EconomicsConsumer BehaviorProsocial BehaviorConsumer InvolvementConsumer LoyaltyConsumer TheoryCustomer LoyaltyRetail Consumer BehaviorCoupon EffectsCoupon Redemption AnalysisDonation Response BehaviorLoyalty IntentionModerated Mediation
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