Donation Response Behavior

Donation Response Behavior is a behavioral construct in nonprofit market research that denotes the measurable actions and decision-making patterns of individuals in reaction to donation appeals, distinguished by its focus on the psychological, situational, and contextual factors influencing giving propensity and donor engagement.

451

Publications

22.7K

Citations

1.2K

Authors

588

Institutions

Publications per year

2017–2026

181

Authors

1.2K

  1. BM
    Barbara Masser

    The University of Queensland, Australia

    7 publications · 204 citations

    7

    h-index

  2. AS
    Adrian Sargeant

    Henley College, United Kingdom

    7 publications · 1.1K citations

    7

    h-index

  3. RB
    Roger Bennett

    London Metropolitan University, United Kingdom

    5 publications · 194 citations

    5

    h-index

  4. CF
    Christopher France

    Ohio University, United States

    5 publications · 391 citations

    5

    h-index

  5. CC
    Catherine C. Eckel

    Texas A&M University, United States

    5 publications · 234 citations

    5

    h-index

1–5 of 1.2K

Venues

  1. Transfusion

    23 publications · 978 citations

    20

    h-index

  2. Nonprofit and Voluntary Sector Quarterly

    NVSQ · 17 publications · 989 citations

    17

    h-index

  3. Journal of Applied Social Psychology

    15 publications · 1K citations

    15

    h-index

  4. 10

    h-index

  5. Psychology and Marketing

    9 publications · 1K citations

    9

    h-index

1–5