Concepedia
Statistics
Publications
27
Citations
2.2K
H-Index
20
Active since
2003
Affiliations
University of Lethbridge(Current)
Simon Fraser University
University of Richmond
Debra Z. Basil is an author at University of Lethbridge specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchBehavioral ScienceSocial ResponsibilityOrganizational BehaviorPsychologySocial MarketingBehavioral Decision Making
Publications per year
2003–2022
Guilt and giving: A process model of empathy and efficacy
Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2007 · 368 citations · Full text
Behavioral Decision Making, Social Psychology, Empathy +23
Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model
Sameer Deshpande, Michael D. Basil, Debra Z. Basil · Health Marketing Quarterly · 2009 · 349 citations · Full text
Food Choice, Healthy Eating, Health Belief Model +13
Guilt appeals: The mediating effect of responsibility
Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2006 · 287 citations
Forensic Psychology, Procedural Justice, Behavioral Decision Making +21
Attitudinal Balance and Cause‐Related Marketing: An Empirical Application of Balance Theory
Debra Z. Basil, Paul M. Herr · Journal of Consumer Psychology · 2006 · 158 citations
Values motivation and concern for appearances: the effect of personality traits on responses to corporate social responsibility
Debra Z. Basil, Deanne Weber · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 139 citations
Socially Responsible Product, Behavioral Decision Making, Social Psychology +26
1–5 of 27