Concepedia

Debra Z. Basil

DZ

Statistics

Publications

27

Citations

2.3K

H-Index

20

Active since

2003

Affiliations

University of Lethbridge(Current)

Simon Fraser University

University of Richmond

Debra Z. Basil is an author at University of Lethbridge specializing in management, marketing, and marketing management.

Publications per year

2003–2022

27

Publications

27

Guilt and giving: A process model of empathy and efficacy

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2007 · 375 citations · Full text

Social Sciences, Psychology, Social Psychology +17

Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model

Sameer Deshpande, Michael D. Basil, Debra Z. Basil · Health Marketing Quarterly · 2009 · 352 citations · Full text

Public Health, Health Behavior, Nutrition +14

Guilt appeals: The mediating effect of responsibility

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2006 · 289 citations

Social Sciences, Psychology, Social Psychology +14

Attitudinal Balance and Cause‐Related Marketing: An Empirical Application of Balance Theory

Debra Z. Basil, Paul M. Herr · Journal of Consumer Psychology · 2006 · 161 citations

Management, Marketing, Marketing Management +12

Company Support for Employee Volunteering: A National Survey of Companies in Canada

Debra Z. Basil, Mary Runté, M. Easwaramoorthy et al. · Journal of Business Ethics · 2008 · 140 citations

Public Affairs, Human Resource Management, Organization Studies +16

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