Concepedia

Michael D. Basil

MD

40

Publications

5K

Citations

29

H-Index

1991

Active since

Affiliations

University of Lethbridge(Current)

Regent University

University of Denver

Stanford University

Michael D. Basil is an author at University of Lethbridge specializing in public health, marketing, and management.

Top concepts

MarketingPublic HealthManagementArtsCommunicationConsumer ResearchAdvertisingSocial MarketingHealth CommunicationSocial Sciences

Publications per year

1991–2022

40

Publications

40

Why Americans Eat What They Do

Karen Glanz, Michael D. Basil, Edward Maibach et al. · Journal of the American Dietetic Association · 1998 · 1.5K citations

Food Choice, Nutrition, Culture +6

Guilt and giving: A process model of empathy and efficacy

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2007 · 368 citations · Full text

Behavioral Decision Making, Social Psychology, Empathy +23

Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model

Sameer Deshpande, Michael D. Basil, Debra Z. Basil · Health Marketing Quarterly · 2009 · 349 citations · Full text

Food Choice, Healthy Eating, Health Belief Model +13

Identification as a mediator of celebrity effects

Michael D. Basil · Journal of Broadcasting & Electronic Media · 1996 · 333 citations

Magic Johnson, Celebrity Effects, Consumer Research +25

Guilt appeals: The mediating effect of responsibility

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2006 · 287 citations

Forensic Psychology, Procedural Justice, Behavioral Decision Making +21

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