Concepedia

John Peloza

JP

52

Publications

6.7K

Citations

33

H-Index

1991

Active since

Affiliations

University of Kentucky(Current)

Simon Fraser University

University of Calgary

Florida State University

Precision Spine (United States)

John Peloza is an author at University of Kentucky specializing in management, business, and marketing.

Top concepts

ManagementBusinessSocial ResponsibilityMarketingCorporate Social ResponsibilityConsumer ResearchCorporate GovernanceConsumer BehaviorCorporate ResponsibilityCorporate Sustainability

Publications per year

1991–2022

52

Publications

52

The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance

John Peloza · Journal of Management · 2009 · 691 citations

Company Financial Performance, Firm Performance, Financial Management +15

Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support

Katherine White, John Peloza · Journal of Marketing · 2009 · 590 citations

Customer Satisfaction, Behavioral Decision Making, Norm Salience +28

Using Corporate Social Responsibility as Insurance for Financial Performance

John Peloza · California Management Review · 2006 · 546 citations

Defensive Functions, Management, Business +13

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes

John Peloza, Katherine White, Jingzhi Shang · Journal of Marketing · 2012 · 469 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +20

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Kirk Kristofferson, Katherine White, John Peloza · Journal of Consumer Research · 2013 · 432 citations

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