Coupon Redemption Analysis is a promotional analytics method that quantifies and evaluates the rate and pattern of consumer utilization of issued coupons to assess promotional effectiveness and customer response behavior.
60
Publications
3.2K
Citations
136
Authors
93
Institutions
Publications per year
2017–2026
11
Parents
Publications
60
1–5 of 60
Authors
136
- NP
3
h-index
- SS
3
h-index
- KB
3
h-index
- PN
3
h-index
- DJ
2
h-index
1–5 of 136
Institutions
93
University of Pennsylvania
Philadelphia, United States
6 h-index
6 publications
276 citations
Indian Institute of Management Mumbai
Mumbai, India
3 h-index
4 publications
94 citations
Drexel University
Philadelphia, United States
3 h-index
3 publications
259 citations
University of Manitoba
Winnipeg, Canada
3 h-index
3 publications
225 citations
The University of Texas at Austin
Austin, United States
3 h-index
5 publications
759 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
57 citations
University of Wisconsin–Madison
Madison, United States
2 h-index
4 publications
648 citations
Monash University
Melbourne, Australia
2 h-index
4 publications
606 citations
1–8 of 93
Venues
- Journal of Marketing Research
9 publications · 1.2K citations
9
h-index
- Journal of Marketing
JM · 4 publications · 203 citations
4
h-index
- Journal of Retailing
2 publications · 231 citations
2
h-index
- Journal of Consumer Marketing
2 publications · 132 citations
2
h-index
- American Journal of Agricultural Economics
2 publications · 68 citations
2
h-index
1–5