Ankit Mehrotra

Customers’ perspectives regarding e-banking in an emerging economy

Reeti Agarwal, Sanjay Rastogi, Ankit Mehrotra · Journal of Retailing and Consumer Services · 2009 · 185 citations

Customer Satisfaction, Online Banking, Digital Marketing +7

Artificial intelligence (AI)‐driven strategic business model innovations in small‐ and medium‐sized enterprises. Insights on technological and strategic enablers for carbon neutral businesses

Aqueeb Sohail Shaik, Safiya Mukhtar Alshibani, Girish Jain et al. · Business Strategy and the Environment · 2023 · 88 citations · Full text

Artificial Intelligence, Engineering, Business Intelligence +27

Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study

Reeti Agarwal, Ankit Mehrotra, Veenu Sharma et al. · Journal of Retailing and Consumer Services · 2023 · 70 citations

Consumer Decision Making, Consumer Study, Qualitative Study +11

Customer happiness as a function of perceived loyalty program benefits - A quantile regression approach

Reeti Agarwal, Ankit Mehrotra, Dheeraj Misra · Journal of Retailing and Consumer Services · 2021 · 58 citations

Customer Experience, Quality Of Life, Customer Satisfaction +9

Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context

Kumar Rohit, Amit Shankar, Gagan Katiyar et al. · Journal of Retailing and Consumer Services · 2024 · 52 citations

Online Retailing Context, Online Customer Behavior, Chatbot +14