Journal of the Academy of Marketing Science · 2023 · 17 citations · 48 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementStrategic MarketingAdvertising PsychologyBrand AdvertisingBrand AssociationsBrand AwarenessBrand EquityBrand IdentityAdvertising Effects On Brand AwarenessAdvertising IdeologyBrand Image EffectsConsumer Attitudes Toward AdsDiverse RepertoireIntegrated Advertising CampaignsPerceived Brand ValueSocietal Acceptance
48
Living with Television: The Violence Profile
George Gerbner, Larry Gross · Journal of Communication · 1976 · 2.3K citations