Store brand introduction in a dual-channel supply chain: The roles of quality differentiation and power structure

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 564 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +19

Quality in Supply Chain Encroachment

Albert Y. Ha, Xiaoyang Long, Javad Nasiry · Manufacturing & Service Operations Management · 2015 · 430 citations

Total Quality Management, Consumer Uncertainty, Consumer Research +18

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 384 citations

Brand Strategy, Consumer Research, Buying Behavior +17

W<scp>hy</scp> R<scp>etailers</scp> S<scp>ell</scp> P<scp>rivate</scp> L<scp>abels</scp>

David E. Mills · Journal of Economics & Management Strategy · 1995 · 325 citations

Consumer Uncertainty, Product Labeling, Brand Strategy +18

Private label positioning: Quality versus feature differentiation from the national brand

S CHANCHOI, Anne T. Coughlan · Journal of Retailing · 2006 · 287 citations

Marketing, Brand Equity, Brand Positioning +13