Journal of the Academy of Marketing Science · 2001 · 31 citations · 32 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorBrand AssociationsBrand AwarenessBrand ExperienceBrand IdentityBrand ImageBrand PersonalityBrand FamiliarityBrand Image PerceptionBrand Recall AccuracyBrand Recognition AccuracyBrand Relationship StructureConsumer Brand PerceptionLikability JudgmentsProduct Experience Meaning
32
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