Kevin Mason

Social media marketing gains importance after Covid-19

Andrew Mason, John Narcum, Kevin Mason · Cogent Business & Management · 2021 · 360 citations · Full text

Business, Marketing, Marketing Management +12

How Corporate Sport Sponsorship Impacts Consumer Behavior

Kevin Mason · 2005 · 64 citations

Business, Marketing, Marketing Management +16

Product experience and consumer product attribute inference accuracy

Kevin Mason, Joyce Bequette · Journal of Consumer Marketing · 1998 · 63 citations

Business, Marketing, Psychology +10

The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata

Kevin Mason, Thomas D. Jensen, Scot Burton et al. · Journal of the Academy of Marketing Science · 2001 · 31 citations

Business, Marketing, Marketing Management +16

Pandemic effects on social media marketing behaviors in India

Andrew Mason, Matt Brown, Kevin Mason et al. · Cogent Business & Management · 2021 · 30 citations · Full text

Business, Marketing, Marketing Management +10