The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Total Quality Management, Customer Satisfaction, Consumer Study +18

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.4K citations

Total Quality Management, Customer Satisfaction, Consumer Study +18

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Dhruv Grewal, R. Krishnan, Julie Baker et al. · Journal of Retailing · 1998 · 1.4K citations · Full text

Marketing, Customer Satisfaction, Consumer Decision Making +14

Impact of culture, behavior and gender on green purchase intention

Naman Sreen, Shankar Purbey, Pradip Sadarangani · Journal of Retailing and Consumer Services · 2017 · 695 citations

Culture, Green Marketing, Social Impact +9