Concepedia

Naci Büyükdağ

NB

5

Publications

274

Citations

5

H-Index

2020

Active since

Affiliations

Akdeniz University(Current)

Naci Büyükdağ is an author at Akdeniz University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessConsumer BehaviorPurchase IntentionHealthFood Loss

Publications per year

2020–2024

5

Publications

5

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Naci Büyükdağ, Ayşe Nur Soysal, Olgun Kitapçı · Journal of Retailing and Consumer Services · 2020 · 103 citations

Behavioral Sciences, Behavioral Decision Making, Perceived Price Attractiveness +13

Antecedents of consumer-brand identification in terms of belonging brands

Naci Büyükdağ, Olgun Kitapçı · Journal of Retailing and Consumer Services · 2020 · 72 citations

Marketing, Brand Perception, Management +5

How to prevent food waste behaviour? A deep empirical research

Salih Aka, Naci Büyükdağ · Journal of Retailing and Consumer Services · 2021 · 45 citations

Food Loss, Food Waste Behaviour, Public Policy +12

The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media

Naci Büyükdağ · Business And Management Studies An International Journal · 2021 · 35 citations · Full text

Customer Satisfaction, Consumer Research, Communication +16

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

Ayşegül Acar, Naci Büyükdağ, Burak Türten et al. · Humanities and Social Sciences Communications · 2024 · 19 citations · Full text

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