Concepedia

The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

Mahmoud M. Yasin, Francisco Liébana‐Cabanillas, Lucía Porcu, Rasem N. Kayed

Journal of Retailing and Consumer Services · 2019 · 79 citations · 64 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementRelationship MarketingStrategic MarketingBrand ExperienceCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer SatisfactionOnline Consumer BehaviorCustomer Brand PerceptionCustomer ExperienceCustomer-brand Relationships OnlineIslamic Banking AdoptionIslamic Banking Customer SatisfactionOnline Customer ExperienceOnline Purchase Intention

References

64

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10

What is Twitter, a social network or a news media?

Haewoon Kwak, Changhyun Lee, Hosung Park et al. · 2010 · 6.7K citations · Full text

Social Sciences, Communication, Information Technology +15

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12