Concepedia
Journal of Advertising Research · 1990 · 48 citations · 12 references
HumanitiesCommunicationMarketingAdvertisingMusic AnalysisMusic PsychologyAdvertising AudiencesAdvertising PsychologyMusic AudiencesMusic ConsumptionMusic ListeningMusic PerceptionAudience Interpretation Of MusicCue RecognitionMusic Cue AnalysisMusic CueingSocial Cue Recognition
12
Using Background Music to Affect the Behavior of Supermarket Shoppers
Ronald E. Milliman · Journal of Marketing · 1982 · 459 citations
Business, Marketing, Retail Management +17
"Arousal hypothesis" and the effects of music on purchasing behavior.
Patricia C. Smith, Ross L. Curnow · Journal of Applied Psychology · 1966 · 332 citations
Humanities, Marketing, Psychology +11
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
Gerald J. Gorn · Journal of Marketing · 1982 · 318 citations
Business, Marketing, Psychology +16
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
C. Whan Park, S. Mark Young · Journal of Marketing Research · 1986 · 307 citations
Business, Marketing, Marketing Management +14
The Information Processing of Coordinated Media Campaigns
Julie A. Edell, Kevin Lane Keller · Journal of Marketing Research · 1989 · 194 citations
Social Sciences, Communication, Political Communication +14