Ronald E. Milliman

Atmospheric Effects on Shopping Behavior

L. W. Turley, Ronald E. Milliman · Journal of Business Research · 2000 · 1.9K citations

Business, Marketing, Marketing Management +13

The Influence of Background Music on the Behavior of Restaurant Patrons

Ronald E. Milliman · Journal of Consumer Research · 1986 · 929 citations

Management, Hospitality Management, Marketing +11

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 846 citations

Business, Marketing, Retail Management +17

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 459 citations

Business, Marketing, Retail Management +17

Using Trust-Transference As A Persuasion Technique: An Empirical Field Investigation

Ronald E. Milliman, Douglas L. Fugate · Journal of Personal Selling and Sales Management · 2013 · 66 citations

Social Sciences, Marketing, Marketing Management +10