Concepedia

Douglas L. Fugate

DL

Statistics

Publications

12

Citations

887

H-Index

12

Active since

1986

Affiliations

Western Kentucky University(Current)

University of Missouri

Douglas L. Fugate is an author at Western Kentucky University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionAdvertisingMarketing CommunicationGenderCommunication

Publications per year

1986–2013

12

Publications

12

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

Douglas L. Fugate · Journal of Consumer Marketing · 2007 · 279 citations

Anecdotal Form, Consumer Study, Consumer Research +18

Product gender perceptions and antecedents of product gender congruence

Douglas L. Fugate, Joanna Phillips · Journal of Consumer Marketing · 2010 · 123 citations

Gendered Perception, Consumer Uncertainty, Consumer Study +18

The Multidimensional Nature of Service Facilities

L. W. Turley, Douglas L. Fugate · Journal of Services Marketing · 1992 · 82 citations

Customer Satisfaction, Facility Planning, Services Management +20

Marketing services more effectively with neuromarketing research: a look into the future

Douglas L. Fugate · Journal of Services Marketing · 2008 · 79 citations

Marketing Analytics, Customer Satisfaction, Consumer Decision +26

Using Trust-Transference As A Persuasion Technique: An Empirical Field Investigation

Ronald E. Milliman, Douglas L. Fugate · Journal of Personal Selling and Sales Management · 2013 · 66 citations

Customer Satisfaction, Empirical Field Investigation, Behavioral Decision Making +23

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