"Arousal hypothesis" and the effects of music on purchasing behavior. - Concepedia

Concepedia

Publication | Closed Access

"Arousal hypothesis" and the effects of music on purchasing behavior.

331

Citations

4

References

1966

Year

Patricia C. Smith, Ross L. Curnow

Journal of Applied Psychology

MusicBehavioral SciencesBehavioral Decision MakingMusic CognitionConsumer StudyManagementConsumer ResearchConsumer BehaviorMusic PsychologyArousal HypothesisMarketingBuying BehaviorConsumer AttitudeSocial Sciences

References

	Year	Citations

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