Consumer perception of plant-based proteins: The value of source transparency for alternative protein ingredients

Food quality and safety: consumer perception and demand

Klaus G. Grunert · European Review of Agricultural Economics · 2005 · 1.7K citations

Agriculture, Food Science, Marketing +17

Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products

Kelly L. Haws, Karen Page Winterich, Rebecca Walker Naylor · Journal of Consumer Psychology · 2013 · 1K citations

Natural Resources, Environmental Social Science, Consumption Studies +13

Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts

Betina Piqueras‐Fiszman, Charles Spence · Food Quality and Preference · 2014 · 801 citations

Social Sciences, Marketing, Psychology +15

A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

Christine Moorman, Erika Matulich · Journal of Consumer Research · 1993 · 597 citations

Social Sciences, Health Behavior, Health Promotion +14

Current issues in the understanding of consumer food choice

Klaus G. Grunert · Trends in Food Science & Technology · 2002 · 511 citations

Agriculture, Nutrition, Nutritional Sciences +13