Current issues in the understanding of consumer food choice

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

Free Competition and the Optimal Amount of Fraud

Michael R. Darby, Edi Karni · The Journal of Law and Economics · 1973 · 3.8K citations

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Business, Educational Psychology, Social Psychology +15

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations

Business, Marketing, Marketing Management +14