Concepedia
Technological Forecasting and Social Change · 2018 · 583 citations · 105 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategySocial Media MarketingConsumer SatisfactionCustomer EngagementCustomer LoyaltyCustomer SatisfactionIntegrated Marketing CommunicationsSocial MediaSocial Identification
105
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations
Social Sciences, Educational Measurement, Econometrics +15
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text
Social Sciences, Behavioral Sciences, Method Validation +15
A primer on partial least squares structural equation modeling (PLS-SEM)
Adrián Leguina · International Journal of Research & Method in Education · 2015 · 19K citations
Natural Sciences, Behavioral Sciences, Psychology +10
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations
Social Sciences, Communication, Audience Studies +10