Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content

Consumer perceived value: The development of a multiple item scale

Jill Sweeney, Geoffrey N. Soutar · Journal of Retailing · 2001 · 6.4K citations

Business, Marketing, Marketing Management +11

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science · 2000 · 3.3K citations

Business, Marketing, Marketing Management +14

Frictionless Commerce? A Comparison of Internet and Conventional Retailers

Erik Brynjolfsson, Michael D. Smith · Management Science · 2000 · 2.5K citations

Business, Business Economics, Economics +17

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Yong Liu · Journal of Marketing · 2006 · 1.6K citations

Social Sciences, Marketing, Marketing Management +17