Journal of Business Research · 2018 · 165 citations · 97 references
BusinessMarketingMarketing ManagementBrand ManagementFamily BusinessMarketing StrategyBrand EquityBrand ExperienceBrand IdentityBrand LoyaltyFamily Firm StrategyFamily OwnershipBrand Authenticity PerceptionFamily BrandingFamily Business ReputationFamily Firm ReputationPerceived Brand AuthenticityTrust In Family BusinessTrust In Family Firms
97
PLS-SEM: Indeed a Silver Bullet
Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations