Concepedia

Maximilian Lude

ML

Statistics

Publications

5

Citations

354

H-Index

5

Active since

2018

Affiliations

Zeppelin Universität gemeinnützige GmbH(Current)

Technical University of Munich

Maximilian Lude is an author at Zeppelin Universität gemeinnützige GmbH specializing in business, family business, and family firm strategy.

Publications per year

2018–2023

5

Publications

5

Why the family business brand matters: Brand authenticity and the family firm trust inference

Maximilian Lude, Reinhard Prügl · Journal of Business Research · 2018 · 165 citations

Business, Marketing, Marketing Management +16

Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory

Maximilian Lude, Reinhard Prügl · Entrepreneurship Theory and Practice · 2018 · 84 citations

Business, Decision Sciences, Economics +17

Experimental studies in family business research

Maximilian Lude, Reinhard Prügl · Journal of Family Business Strategy · 2020 · 42 citations

Business, Business Economics, Experimental Design +12

Love is in the air. Consumers' perception of products from firms signaling their family nature

Natalie Rauschendorfer, Reinhard Prügl, Maximilian Lude · Psychology and Marketing · 2021 · 41 citations · Full text

Business, Marketing, Marketing Management +13

Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

Philipp Jaufenthaler, Oliver Koll, Maximilian Lude et al. · Family Business Review · 2023 · 22 citations · Full text

Business, International Business, Brand Management +16

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