Philipp Jaufenthaler

Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand

Philipp Jaufenthaler · Journal of Product & Brand Management · 2022 · 23 citations · Full text

Business, Marketing, Marketing Management +17

Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

Philipp Jaufenthaler, Oliver Koll, Maximilian Lude et al. · Family Business Review · 2023 · 22 citations · Full text

Business, International Business, Brand Management +16

A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic

Philipp Jaufenthaler · Journal of Family Business Strategy · 2022 · 20 citations · Full text

Business, Organizational Behavior, Crisis Management +12

The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach

Philipp Jaufenthaler, Andreas Kallmuenzer, Sascha Kraus et al. · Journal of Small Business Management · 2024 · 18 citations · Full text

Business, Marketing, Marketing Management +13

Semantic network analysis in consumer and marketing research: application areas in phygital contexts

Jonathan David Schöps, Philipp Jaufenthaler · Qualitative Market Research An International Journal · 2024 · 18 citations · Full text

Business, Marketing, Marketing Management +13