How employees engage with B2B brands on social media: Word choice and verbal tone - Concepedia

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How employees engage with B2B brands on social media: Word choice and verbal tone

82

Citations

51

References

2017

Year

Christine Pitt, Kirk Plangger, Elsamari Botha, Jan Kietzmann, Leyland Pitt

Industrial Marketing Management

Social MediaWord ChoiceOrganizational CommunicationDigital MarketingMedia MarketingPersonal BrandingManagementConsumer ResearchBrand StrategySocial Medium MarketingBrand AwarenessArtsMarketingConsumer EngagementVerbal ToneBrand Management

References

	Year	Citations

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