Is Integrated Reporting the silver bullet of financial communication? A stakeholder perspective from South Africa

Ronél Rensburg, Elsamari Botha

Public Relations Review

Integrated ReportingAccountingSouth AfricaSustainability AccountingBusiness +8

Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Andrzej Ogonowski, Andrew Montandon, Elsamari Botha, +1

Journal of Retailing and Consumer Services

New Online StoresConsumer ResearchSocial InfluenceCommunicationOnline Customer Behavior +16

Artificial intelligence in retail: The AI-enabled value chain

Kim Oosthuizen, Elsamari Botha, Jeandri Robertson, +1

Australasian Marketing Journal (AMJ)

To share or not to share: the role of content and emotion in viral marketing

Elsamari Botha, Mignon Reyneke

Journal of Public Affairs

Social Medium MonitoringDigital MarketingEmerging MediaConsumer ResearchSocial Influence +24

Initial default from tuberculosis treatment: how often does it happen and what are the reasons?

Elsamari Botha, Saskia den Boon, Suzanne Verver, +6

PubMed

Tuberculosis TreatmentTuberculosis PreventionPrimary CareHealthcare-associated InfectionCape Town +14

From suspect to patient: tuberculosis diagnosis and treatment initiation in health facilities in South Africa.

Elsamari Botha, Saskia den Boon, K-A Lawrence, +6

PubMed

Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction

Jeandri Robertson, Caitlin Ferreira, Elsamari Botha, +1

Business Horizons

How employees engage with B2B brands on social media: Word choice and verbal tone

Christine Pitt, Kirk Plangger, Elsamari Botha, +2

Industrial Marketing Management

Social MediaWord ChoiceOrganizational CommunicationDigital MarketingMedia Marketing +11

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships

Jeandri Robertson, Elsamari Botha, Caitlin Ferreira, +1

Journal of Business Research

MarketingRelationship MarketingBrand Love-loyalty MatrixMasstige BrandsManagement +13

Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19

Jeandri Robertson, Elsamari Botha, Bernard Walker, +2

International Journal of Retail & Distribution Management

OrganizationsDigital BusinessDigital MarketingOrganizational BehaviorDigital Transformation +19