Elsamari Botha

Is Integrated Reporting the silver bullet of financial communication? A stakeholder perspective from South Africa

Ronél Rensburg, Elsamari Botha · Public Relations Review · 2013 · 150 citations

Integrated Reporting, Accounting, South Africa +10

Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Andrzej Ogonowski, Andrew Montandon, Elsamari Botha et al. · Journal of Retailing and Consumer Services · 2014 · 126 citations

New Online Stores, Consumer Research, Social Influence +18

Artificial intelligence in retail: The AI-enabled value chain

Kim Oosthuizen, Elsamari Botha, Jeandri Robertson et al. · Australasian Marketing Journal (AMJ) · 2020 · 126 citations

To share or not to share: the role of content and emotion in viral marketing

Elsamari Botha, Mignon Reyneke · Journal of Public Affairs · 2013 · 114 citations

Social Medium Monitoring, Digital Marketing, Emerging Media +26

Initial default from tuberculosis treatment: how often does it happen and what are the reasons?

Elsamari Botha, Saskia den Boon, Suzanne Verver et al. · PubMed · 2008 · 93 citations

Tuberculosis Treatment, Tuberculosis Prevention, Primary Care +16