Mignon Reyneke - Concepedia

Author

Mignon Reyneke

Also Known As

M. Reyneke, Mignon Reyneke

Publications

437

Citations

H-Index

Concepts

All Affiliations

Mignon Reyneke is an author at Simon Fraser University specializing in consumer research, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	403
2	Marketing	5	5	403
3	Arts	4	4	372
4	Communication	3	3	338
5	Business	2	2	157

Mignon Reyneke

Publications

403

Citations

H-Index

Page 1

	Year	Citations
Should new online stores invest in social presence elements? The effect of social presence on initial trust formation Andrzej Ogonowski, Andrew Montandon, Elsamari Botha, Journal of Retailing and Consumer Services New Online StoresConsumer ResearchSocial InfluenceCommunicationOnline Customer Behavior	2014	126
To share or not to share: the role of content and emotion in viral marketing Elsamari Botha, Mignon Reyneke Journal of Public Affairs Social Medium MonitoringDigital MarketingEmerging MediaConsumer ResearchSocial Influence	2013	114
Luxury wine brand visibility in social media: an exploratory study Mignon Reyneke, Leyland Pitt, Pierre Berthon International Journal of Wine Business Research Social Medium MonitoringDigital MarketingMedia InnovationConsumer ResearchBrand Strategy	2011	98
Luxury wine brands as gifts: ontological and aesthetic perspectives Mignon Reyneke, Pierre Berthon, Leyland Pitt, International Journal of Wine Business Research Consumer CultureMaterial CultureArtsFashionConsumer Research	2011	34
Managing brands in times of economic downturn: How do luxury brands fare? Mignon Reyneke, Alexandra Sorokáčová, Leyland Pitt Journal of Brand Management MarketingConsumer CultureLuxury Brand ManagementPositioning (Marketing)Brand Management	2011	31

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