Mignon Reyneke

Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Andrzej Ogonowski, Andrew Montandon, Elsamari Botha et al. · Journal of Retailing and Consumer Services · 2014 · 126 citations

New Online Stores, Consumer Research, Social Influence +18

To share or not to share: the role of content and emotion in viral marketing

Elsamari Botha, Mignon Reyneke · Journal of Public Affairs · 2013 · 114 citations

Social Medium Monitoring, Digital Marketing, Emerging Media +26

Luxury wine brand visibility in social media: an exploratory study

Mignon Reyneke, Leyland Pitt, Pierre Berthon · International Journal of Wine Business Research · 2011 · 98 citations · Full text

Social Medium Monitoring, Digital Marketing, Media Innovation +25

Luxury wine brands as gifts: ontological and aesthetic perspectives

Mignon Reyneke, Pierre Berthon, Leyland Pitt et al. · International Journal of Wine Business Research · 2011 · 34 citations

Consumer Culture, Material Culture, Arts +11

Managing brands in times of economic downturn: How do luxury brands fare?

Mignon Reyneke, Alexandra Sorokáčová, Leyland Pitt · Journal of Brand Management · 2011 · 31 citations

Marketing, Consumer Culture, Luxury Brand Management +13