Concepedia
Statistics
Publications
1
Citations
31
H-Index
Active since
2011
Alexandra Sorokáčová is an author specializing in consumer culture, marketing, and management.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessLuxury BrandingBrand ManagementConsumer Culture
Publications per year
2011–2011
Managing brands in times of economic downturn: How do luxury brands fare?
Mignon Reyneke, Alexandra Sorokáčová, Leyland Pitt · Journal of Brand Management · 2011 · 31 citations
Marketing, Consumer Culture, Luxury Brand Management +13
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