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Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

New Online StoresConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorSocial MediaManagementUser PerceptionSocial Presence ElementsUser ExperienceTrustApplied Social PsychologyMarketingTrust MetricSocial PresenceSocial ComputingInteractive MarketingBusinessTrust ManagementVirtual CommunityArts