Concepedia

Integrating country and brand images: Using the product—Country image framework to understand travelers' loyalty towards responsible tourism operators

Makarand Mody, Jonathon Day, Sandra Sydnor, Xinran Lehto, William F. Jaffé

Tourism Management Perspectives · 2017 · 41 citations · 85 references

Concepts

BusinessMarketingTourism ManagementBrand ManagementStrategic MarketingTourismBrand EquityBrand ExperienceBrand ImageBrand LoyaltyDestination MarketingTourism MarketingBrand Image MeasurementCountry BrandingCountry Image PerceptionsCountry-of-origin ImageImage-based Tourism MarketingProduct Brand ImageTourism Destination Branding

References

85

A circumplex model of affect.

James A. Russell · Journal of Personality and Social Psychology · 1980 · 16K citations

Social Sciences, Psychology, Social Psychology +9

Whence Consumer Loyalty?

Richard L. Oliver · Journal of Marketing · 1999 · 6.9K citations

Business, Marketing, Marketing Management +10

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

Business, Marketing, Marketing Management +14

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations

Business, Marketing, Marketing Management +15

A model of destination image formation

Şeyhmus Baloğlu, Ken W. McCleary · Annals of Tourism Research · 1999 · 3.4K citations

Computing, Autonomous Systems, Computer Vision +6