Food Quality and Preference · 2017 · 82 citations · 50 references
Public HealthFood ScienceMarketingHuman NutritionNutrition EducationConsumer Food ChoiceConsumer SatisfactionFood ChoicesFood ConsumptionHealth BeliefsTheory Of Planned BehaviorConsumer Attitudes Toward FoodConsumer Food Decision-makingConsumer Food PerceptionsConsumer Food PreferencesFood Marketing EffectsNutrition Claims EvaluationPerceived HealthfulnessUtilitarian Needs
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Consumer Choice between Hedonic and Utilitarian Goods
Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations